EDITION Miami Residences (Past Client)

EDITION Miami Residences (Past Client)

Services Performed

Global Media Strategy
Openings, Renovations and Launches

The Brief

Designed by world-renowned architect John Pawson, the EDITION Miami Residences sit on the top floors of The Miami Beach EDITION hotel, offering owners a part of the “good life.” With a construction boom in Miami, the new residential opening had to attract the right buyer among high competition.

The Approach

The Brandman Agency supported the launch of the EDITION Miami Residences, by negotiating and securing exclusive feature coverage highlighting the project’s services, amenities and design.

EDITION Miami Residence exterior at sunset
EDITION Miami Residence exterior at sunset

The Results

Set a new record for pricing as well as speed of sales in a South Florida development, and more than 65 percent sell-out status within one selling season in Miami. Secured media coverage in The New York Times, Miami Herald, New York Post, Ocean Drive and Financial Times within one month, timed to support the sales launch.

 

Prior real estate experience.  If you are interested in learning more about the openings, renovations and launches we’ve done for real estate developments, please drop us an  email.