One Circular Quay (Past Client)

One Circular Quay (Past Client)

Services Performed

Global Media Strategy

Creative Activations

The Brief

Debuting as the most expensive and prestigious building in Sydney, developer, Wanda One sought to make a big impact with the introduction of its latest building, One Circular Quay. Formerly the landmark Gold Fields House on Sydney Harbour, the large-scale, mixed use development will change the city’s skyline and usher in a new era of luxury accommodations and residences. The Brandman Agency was tasked to announce the project and garner media and sales interest on a global scale.

The Approach

To officially announce the project and engage media, influencers, tastemakers and the Sydney society, The Brandman Agency produced and hosted a high-profile event, inviting guest to bid farewell to the Gold Fields House and usher in One Circular Quay. Hosted at the Museum of Contemporary Art the VIP event included a special performance by the Sydney Symphony Orchestra, dazzling firework display and an elegant harbour-side dinner.

The Results

The glamorous and memorable event welcomed 150 distinguished guest including heads of state, leaders of industry and cultural tastemakers from a wide range of arts, design and architecture as well as top tier media and influencers. As a result of this activity, coverage was realized within a variety of target outlets including that nation’s two largest newspapers, The Australian and The Sydney Morning Herald.

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