About

We are a global communications agency. We help shine a light on the world’s most prestigious travel and lifestyle brands.

"The Brandman Agency is knowledgeable, connected and professional. A wonderful team to work with, driven to success and exceeding goals."

– Joel Costa, Director of Sales and Marketing, The Ritz-Carlton Half Moon Bay

"We truly value the relationship with The Brandman Agency and we continue to be impressed with the quality of work they have done for us so far. The effectiveness of the numerous media and public relations opportunities you have created for us has been outstanding."

– Sir Royston Hopkins, Chairman + Managing Director, Spice Island

The Brandman Agency has really set the gold standard for partnership during this crisis and you are now the standard by which all other partnerships are judged!

– Julie Jarratt, Communications Director, Americas, Cathay Pacific Airways
Services
  • Media Relations

    We are hospitality PR specialists. Media relations for luxury and lifestyle hotels, resorts, destinations, real estate developments, designers, airlines,  and F&B clients – including strategy, outreach, and entertaining – is what we do. And we do it exceptionally well.

    Our PR team – spanning four global offices – have cultivated long-term relationships with top media contacts who deliver. As your PR agency partner, we would create a bespoke strategy to effectively tell your story and secure high-impact coverage on a local, regional, national, or global basis.

  • Social Media

    We can help you to navigate change and stay relevant, harnessing social media and web-based content to compel action. Through social strategy, content creation, and channel management, we help hotels and destinations communicate directly with travelers, increasing sales and visibility.

  • Brand Development

    We can help you identify what’s unique and relevant about your brand, crafting messaging and materials that tell your individual story. Our principals regularly consult on lifestyle and hospitality brands, helping clients define audiences, channels, and tactics that will drive revenue.

  • Openings, Renovations + Launches

    A dynamic opening—or re-opening from a public relations perspective—can set the tone for coverage, bookings, and overall project success, provided that the strategy, tactics, and timing are in sync. Our bespoke approach works and has earned us a reputation as a top global travel PR agency.

    We can help you to build anticipation, make a solid first impression, and then continue the momentum well after the doors have opened with a senior-led strategy crafted by some of the most in-demand PR professionals. 

  • Digital Marketing

    We can help you to design and implement paid social and digital campaigns that reach your buyers where they are—on their mobile devices. We also help you to create compelling original content that will draw your audiences in.

  • Brand Partnerships

    At The Brandman Agency, curating strategic partnerships with like-minded brands is one of our fortes, allowing our clients to tap into new networks and inspire best-fit consumers. 

    To learn more about our approach to building successful brand partnerships, visit: https://brandmanagency.com/building-successful-brand-partnership/

     

  • Influencer Engagement

    We have the connections and access you need to establish your product or property in the right circles and markets. We’re skilled at finding those who are ahead of the trend and we know how to tap into their influence.

    Read more about our POV on influencer strategy from our CEO and Founder, Melanie Brandman:

    “Redefining Influence in Luxury Travel”  – International Luxury Hotel Association 

  • Creative Activations

    A new idea is everything. And so is collaboration. We can help you to connect the dots, taking a creative concept from idea to activation.

  • Partner Program

    The Brandman Agency Partner Program provides the opportunity for experienced, senior-level practitioners to join the Agency’s global network within an industry-first hosted startup format. Adapting to the current business climate and the evolving definition of the workplace, as well as the future of remote work, the new program presents a low cost, low risk pathway for qualified individuals to operate independently while benefiting from the support, network, infrastructure, and track record of an established international firm.

    Successful candidates will benefit from increased credibility and name recognition, access to licensed branding materials, a new business referral and preferred vendor program, prime office locations, personalized coaching and inclusion within our dynamic global community, as well as access to media, influencer and brand partner contacts. The Agency also offers business administration support, billing, and accounting, as well as an in-house creative content studio with digital and social media capabilities.

    A variety of arrangements are possible, and each can be personalized to best suit individual business needs and goals. The Agency is looking forward to discussing opportunities with interested professionals from a variety of geographic markets and sector verticals including but not limited to hospitality, real estate, food and beverage, spa and wellness, liquor and spirits, beauty, fashion, and consumer goods.

    For more information on how to apply, email PartnerProgram@brandmanagency.com

"To travel is to take a journey into yourself."

-Danny Kaye
Industry Expertise
  • Hotels + Resorts
  • Destinations
  • Architecture + Interior Design
  • Transportation
  • Real Estate
  • Hospitality Products + Amenities
Hotels + Resorts

We live to open and re-open hotels and resorts, and we love breathing new life into established properties. Consistently ranked among the top travel PR agencies, we excel at securing coverage for iconic resorts, for new builds, for large hotels and boutique properties alike. Our network is global and our connections are unrivaled.

Case Study: Dorado Beach, a Ritz-Carlton Reserve

Destinations

We support tourism boards and CVBs of all sizes, amplifying the stories of dozens of global destinations, each with their own unique selling points and challenges. Travel public relations specialists, our media relations programs, promotions, influencer campaigns and events help our clients increase visitation, year after year.

Case Study: Experience Scottsdale

Architecture + Interior Design

We champion high-end architecture and interior design firms, drawing attention to flagship projects—hospitality, retail and residential. Our creative strategies result in successful project launches, principal profiles, industry introductions and financial growth for our design and lifestyle brands.

Case Study: Kulm Hotel St. Moritz

Transportation

We are well equipped to support the journey itself—airlines, trains, yachts and specialty cruise lines. Our tactical programs, brand partnerships, and feature coverage help to promote new routes, seasonal deals, and transportation product launches.

Case Study: JetSuite Inc.

Real Estate

We are experienced in promoting luxury real estate developments. Our sales and media campaigns help to position the real estate component as an extension of the hospitality experience, driving sales in domestic and international markets.

Case Study: Windsor

Hospitality Products + Amenities

Our expertise spans all areas of the hospitality industry and we are inspired by the products and amenities that enhance a traveler's experience. We custom create campaigns with an innovative and results-driven approach specifically designed for the individual needs for our client.

Case Study: Mascioni Hotel Collection

Clients

Our clients are leaders in their respective industries, and lend themselves to incredible synergies across our portfolio. We have exceptionally high standards, and we deliver exceptional client service.

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"Let the beauty of what you love be what you do."

-Rumi
Recognition

Our clients—and our leaders—are frequently recognized for their brilliance. We’re honored to work on smart projects and with fearless people who set the bar high.

  • PRNews Platinum Awards, Agency of the Year: Women Owned 2024
    PRNews Platinum Awards, Agency of the Year: Women Owned 2024
  • The PR Net 100, 2021-2024
    The PR Net 100, 2021-2024
  • Bulldog PR Awards Gold, Best Boutique Agency 2024
    Bulldog PR Awards Gold, Best Boutique Agency 2024
  • Haute Living’s 2024 Top PR Power Players in New York
    Haute Living’s 2024 Top PR Power Players in New York
  • Forbes America’s Best PR Agencies 2021
  • PR News Agency Elite Top 100
    PR News Agency Elite Top 100
  • HSMAI Winthrop W. Grice Award for Public Relations — Melanie Brandman (Lifetime Achievement)
    HSMAI Winthrop W. Grice Award for Public Relations — Melanie Brandman (Lifetime Achievement)
  • PRSA Travel & Tourism Conference 2017
    PRSA Travel & Tourism Conference 2017
  • Keynote Speaker at NYT Luxury Travel Conference
    Keynote Speaker at NYT Luxury Travel Conference
  • Observer PR Power List: The Most Powerful Travel and Hospitality PR Firms of 2018
    <i>Observer</i> PR Power List: The Most Powerful Travel and Hospitality PR Firms of 2018
  • Speaker at The New New: Marketing to the Next Generation of Affluent Travelers
    Speaker at The New New: Marketing to the Next Generation of Affluent Travelers