Shelby is an in-demand and on-trend pro, bringing new ideas and energy to the agency and her clients. Her talent in building strong and lasting relationships is second only to her focus, and as a result, she has produced a bounty of outstanding results for her luxury hotel and resort clients over the years.
Powered by iced Americanos, a fully-charged phone, and regular sessions at Barry’s Bootcamp, Shelby has tackled campaigns and projects for the iconic Skybar at Mondrian Los Angeles, for Jose Andres and The Bazaar at SLS Beverly Hills, and for global luxury and lifestyle brands including The Ritz-Carlton, Enchantment Group, various boutique hotels, resorts and wineries.
“Everything is connected. I wanted to be in broadcast journalism for as long as I can remember, but when I started taking courses in college, I was introduced to Public Relations. I love PR because it still allowed me to work closely with broadcast and digital media. Forming those broadcast relationships has definitely helped me build my career.”
“This will sound cheesy, but I’ll own up to it. I could watch ‘Planes, Trains and Automobiles’ over and over again. It has two of my all-time favorite actors and comic greats, Steve Martin and John Candy, and the jokes never get old. It taught me that things will often go wrong when you travel, but that it always works out in the end.”
“The devil is in all the details. I helped plan the Harvey Weinstein Oscar party that took place at Skybar the year their film “The Artist” won best picture. I cannot emphasize how much attention to detail and prep went into the event. The win made all of that work so much sweeter.”
“I have a fear of flying that I just can’t kick. But I love to travel and do it often for work and for pleasure. That’s how I know I love my job—it’s worth getting on a plane for!”