Digital
Digital
Digital

Results-driven digital content and social media expertise

Our Digital team curates authenticity through clever, unexpected content that delivers compelling stories in real time. Custom, multi-tiered social media campaigns across relevant platforms can be used to grow awareness of and engagement with a hotel property or collection from the ground up.

Services
  • Social Media Management

    We can help you to navigate change and stay relevant, harnessing social media and web-based content to compel action. Through social strategy, content creation, and channel management, we help hotels and destinations communicate directly with travelers, increasing sales and visibility.

  • Social Media Strategy

    We create custom digital strategies for each of our clients that are proven to make the most impact on their target audience. We provide clear and easy to execute plans for new channels to establish a digital presence, as well as conduct audits of existing channels to provide direction and recommendations for improvement.

  • Analytic Reporting

    We understand the value and need for providing return on a digital investment. Each of our clients speak with us on a consistent basis to fully breakdown our analytic reporting of the week, and are given next steps and strategy points to further improve as continue to hit our KPIs, month over month.

  • Customized Social Graphics

    We have an in-house design team that is able to create customized graphics made for sharing on social media. Our “social studio” service raises the content bar higher.

  • Influencer Vetting & Outreach

    We have the connections and access you need to establish your product or property in the right circles and markets. We’re skilled at finding those who are ahead of the trend and we know how to tap into their influence.

  • Community Management

    Our digital team is highly trained in community engagement and is able to manage the responses on booking and review sites for our hotel clients.

  • Content Shoots

    We are digital dream makers. Brandman Digital takes on photo and video shoots with an editorial lens and has an eye for thumb-stopping content. Whether it requires working with a local photographer or being on-property ourselves with a camera for a content immersion shoot, we deliver high-quality, out-of-the-box assets for sharing on social media.

  • Event Coverage

    We amplify coverage of special events. Our clients know that they can count on us to return record breaking numbers when a member of our digital team is live-covering an event. We have quadrupled the engagement and reach of many of our clients’ social media accounts by implementing an on-the-ground digital strategy.

  • Website Design + Development

    We lay the foundation for strong, visually stunning, SEO driven websites. By overseeing the layout, typography, color palettes and copy on site, we are able to make a lasting first impression on your website’s visitors.

  • Content Development + Distribution Strategy through Travel Curator

    We expand our horizons by searching within. The Brandman Agency’s in-house editorial platform, Travel Curator, is the needle in a haystack for many of our clients. Brandman is the first of its kind to offer a custom content platform with automatic distribution to over 350,000 subscribers. Whether your hotel needs a little help in securing a top spot in a voting campaign, you want to get the word out about a new on-property activation, or the brand simply needs an online boost to increase visibility, there is no simpler or more effective way than through Travel Curator.

Industry Expertise
  • Social Media Management
  • Social Media Strategy
  • Community Management
  • Event Coverage
Social Media Management

Instagram is the new homepage and engagement is the new currency. We manage our clients’ content from start to finish. Our hands-on social media management style extends beyond simply posting updates on the Internet. Brandman Digital creates thumb-stopping content that will engage your audience, increase your visibility, and set the tone for your brand. You only have one opportunity to make a lasting impression online. What does your brand’s social media say?

Case Study: Triumph Hotels

Social Media Strategy

We are storytelling experts that hone in on a brand’s identity and voice through strong visual representation and unparalleled engagement on social media. Our 360-degree approach to content and distribution is what sets Brandman Digital apart. In the luxury hospitality space, we look to key factors such as brand voice, brand partnerships, like-minded audiences, and tastemakers that move the needle to build strong social media strategies for our clients.

Case Study: JetSuite Inc.

Community Management

Brandman Digital has extended its scope to assist our clients with community management needs on various booking platforms. We utilize our background in crisis management and media training to respond to guests in a professional, timely manner, and in a way that represents each brand’s individuality.

Case Study: InterContinental San Diego

Photo: John Onelio

Event Coverage

We are well versed in the events space and can take your event coverage to the next level. Our social media amplification strategies help drive awareness and create online buzz surrounding the party, launch, dinner, and more.

Case Study: Dorado Beach, a Ritz-Carlton Reserve