Grand Hotel Tremezzo, Lake Como
Global Media Strategy
With over 100 years of history, the iconic Grand Hotel Tremezzo is located in the heart of Lake Como, with unparalleled views of Bellagio and the stunning Grigne mountains. This landmark hotel, which sits adjacent to Villa Carlotta’s famed gardens, is an authentic Art Nouveau palace that offers a warm inviting welcome and luxurious guest experience. The Brandman Agency was challenged to create a dynamic program in order to increase awareness of the resort in the Australian market for the duration of the northern hemisphere’s Spring through Autumn season, Australia’s cooler months.
The Brandman Agency organized a comprehensive visiting journalist program which included individual and group media visits and provided an opportunity for top editors to experience and create firsthand coverage of the property. Additionally, The Agency produced an intimate dinner at an exclusive restaurant in Sydney for leading Australian editors to meet Grand Hotel Tremezzo senior executives.
The campaign has successfully, and consistently, attracted top-tier travel and lifestyle editors to visit Grand Hotel Tremezzo including, VOGUE Australia, ESCAPE, News Corporation, The Courier Mail, and ELLE Australia, Australian House & Garden.
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